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Brand Vault

v0.1.29 · DEMO
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Locked & Enforcedv8.2 · 2026Maintained by Hawks Brand Studio6 custom edits

Atlanta Hawks
Brand Vault

Everything Studio enforces on your behalf. Hit Edit Vault to add or edit colors, players, references, and primary logo/mascot — PIN-protected.

Colors
6
Players
6
Environment plates
6
References
19
Palette

Color tokens

Edit, add, or hide colors — PIN-gated

Torch Red
#E03A3E
primary
Volt Green
#C1D32F
secondary
Granite Gray
#26282A
neutral
Court White
#FFFFFF
neutral
Sweet Georgia Peach
#FFD3A8
accent
Skyhawk Black
#0A0A0A
neutral
Mark system

Logo & Mascot

Locked geometry, enforced placement — set custom uploads as primary in edit mode

Primary Hawk Mark
Clear space25% of logo width minimum
Min display size48px (digital) · 0.5in (print)
Drift statusEnforced
Mascot · Harry the Hawk
15 ref shotsEdited
93LOCKED

Anthropomorphic red-tail hawk mascot. Always shown in full Hawks uniform — black jersey #1, shoes. Wings spread on celebrations; perched stance on portraits.

Jersey #1
Eye colorBlack
BeakHooked beak, never rounded
UniformBlack jersey
Beak shape must remain hooked, never rounded
Always wears jersey #1
No teeth visible in beak — beak is closed or open with tongue only
Never depicted holding firearms, alcohol, or competitor team logos
Primary
Custom
Primary
10 KB · 5/21/2026
Secondary
Custom
Secondary
135 KB · 5/21/2026
Harry Swag Headshot
Custom
Harry Swag Headshot
29 KB · 5/21/2026
Player Library

Approved likeness

Add roster additions, drop reference photos, hide defaults

Jalen Johnson#1
Jalen Johnson
PF · 25 refs
DD#5
Dyson Daniels
G · 24 refs
OO#17
Onyeka Okongwu
C · 24 refs
ZR#10
Zaccharie Risacher
F · 24 refs
VK#27
Vit Krejci
G · 24 refs
GABE VINCENT#4Custom
GABE VINCENT
G · 1 refs
Plates

Environments

Approved backdrops Studio composites against

State Farm Arena · Bowl
Wide angle of the bowl, full court visible, audience lit
Arena Tunnel · Pregame
Player walk-in shot, low light, lockerroom transition
Center Court · Logo
Overhead court logo, polished hardwood
Skyline · Downtown ATL
Atlanta skyline at golden hour, sky for compositing
Mercedes-Benz Lot
Plaza fountain & arena exterior facade
Practice Facility
Emory practice gym, clean backdrop for portraits
The bible

Brand rules

What Studio enforces — and what it blocks

Primary logo clear space

Minimum 25% of logo width on all sides — no nesting other elements

Wordmark only on dark

Red wordmark must sit on Granite Gray or Skyhawk Black backgrounds, never Volt

Color pairings

Torch Red + Volt Green only — never red + peach as a primary pair

Mascot scaling

Harry the Hawk must occupy 30–60% of frame; never crop below shoulders

Player likeness

Use only approved player reference photos in the Player Library. No deep edits to facial features.

Type lock

Display: Druk Wide. Body: Inter. Numbers: Atlanta Hawks Custom Stencil.

Type lock

Typography

Approved type system

Display
Druk Wide Bold
ATLANTA HAWKS
Body
Inter
Brand-safe creative, every time.
Numbers
Hawks Stencil
11 · 1 · 5 · 17